Privacy Policy
Effective date: May 17, 2026
Core commitment: We do not sell personal information to third parties.
1. Business disclosure
This privacy policy applies to the RevLift division of BetterTech Inc. The RevLift website and related services are presented under the RevLift brand. BetterTech Inc. and RevLift LLC are affiliated companies. In connection with the website, related communications, and the services described on the website, one or both affiliated entities may support marketing, contracting, customer communications, operational administration, payment administration, analytics, or service delivery functions.
BetterTech Inc. and RevLift LLC act as independent service organizations for Direkte Digital Inc.
2. Information we collect
| Category | Examples |
|---|---|
| Contact information | Name, business name, email address, phone number, property name, and other details you submit to us. |
| Business information | Hotel or property operational information, OTA account details, revenue data, and information relevant to potential service evaluation. |
| Communications | Messages you send to us by email, form, or other communication channel. |
| Usage data | Device, browser, page interaction, referral, and analytics data collected automatically through website technologies. |
| Cookies and similar technologies | Information collected through cookies, analytics tags, or comparable tracking technologies where used. |
3. How we use information
We may use information to operate and improve the website, respond to inquiries, communicate with prospective or current business contacts, evaluate OTA recovery service opportunities, provide estimates or service-related communications, conduct billing audits and recovery analysis, monitor website usage and security, comply with legal or risk-management requirements, and support internal administration among affiliated entities.
4. How we share information
| Recipient type | Why information may be shared |
|---|---|
| Affiliated companies | With BetterTech Inc. and RevLift LLC for shared administration, marketing, contracting, operations, analytics, payment administration, customer support, or service delivery. |
| Direkte Digital Inc. | Where relevant because BetterTech Inc. and RevLift LLC act as independent service organizations for Direkte Digital Inc. |
| Service providers | With vendors supporting hosting, analytics, communications, document handling, security, or business operations. |
| Legal or compliance recipients | Where required by law, regulation, legal process, fraud prevention, or risk review. |
| Transaction or reorganization counterparties | In connection with a merger, acquisition, financing, restructuring, or sale of assets, subject to applicable protections. |
5. Cookies and analytics
We may use cookies, analytics tools, server logs, and similar technologies to understand website usage, measure performance, improve user experience, and maintain security.
You may be able to control certain cookie behaviors through your browser settings. Disabling cookies may affect website functionality.
6. Data retention
We retain information for as long as reasonably necessary for the purposes described in this Policy, including business operations, communications, legal compliance, dispute resolution, and recordkeeping.
7. Data security
We use reasonable administrative, technical, and organizational measures to protect information from unauthorized access, loss, misuse, or alteration. However, no method of storage or transmission is completely secure.
8. International transfers
Information may be processed in jurisdictions other than the one in which you are located, subject to applicable legal requirements and appropriate operational safeguards.
9. Your rights and choices
Depending on applicable law, you may have rights to request access to, correction of, deletion of, or limitation of certain personal information. You may also have rights relating to marketing communications or certain data-processing activities.
To exercise applicable rights, contact us using the information provided below.
10. Third-party links
The website may contain links to third-party websites or services, including OTA platforms. We are not responsible for the privacy practices of third parties.
11. Children's privacy
The website is intended for business users and is not directed to children.
12. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be effective when posted, unless otherwise stated.
13. Contact us
For privacy questions or requests related to RevLift services, please contact RevLift at [email protected] or by mail at the address below.
RevLift
[email protected]
3 Grant Square, #414
Hinsdale, Illinois 60521, USA
Attention: Privacy / Compliance